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Jon Couture

Executive Vice President and CHRO., Principal Financial Group

Jon Couture is executive vice president and chief human resources officer (CHRO) of Principal Financial Group®. He oversees all aspects of human resources for more than 18,500 employees worldwide, and is also responsible for Principal’s service operations in India and the Philippines.Couture joined Principal in 2018 and has more than 25 years of experience in human resources. Previously, he was the executive vice president–human resources for consumer lending, payments, virtual channels, operations, and innovation at Wells Fargo. Prior to Wells Fargo, Couture was senior executive vice president of human resources for HSBC North America Holdings, Inc. He’s held various CHRO and senior human resources leadership roles in a variety of industries and is a veteran of the U.S. Air Force.Couture has a doctorate in human performance from the University of Southern California, a master’s degree in instructional and human performance technology from Boise State University, and a bachelor’s degree in management from Southern Illinois University.Principal Financial Group is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire.

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