John Schneider is the CMO at Betterworks, responsible for marketing, which includes brand, product marketing, public and analyst relations, demand generation, events, and customer marketing. In this role, he develops growth strategies based on market and segmentation strategies, positioning, and competitive dynamics aimed at developing the market for Betterworks products.
Prior to joining Betterworks, Schneider was Vice President of Platform and Solutions Marketing at Intapp. In this role, he was responsible for evolving product positioning to a platform-based solution that drove increased value for customers, expanded the business into new markets, and led to successful acquisitions of adjacent technologies to fulfill Intapp’s position as the market leader. His work at Intapp directly contributed to accelerated revenue growth, which ultimately resulted in a $1 billion+ IPO. John gained a passion for technology solutions that seamlessly integrate into the lives of employees with the aim of building culture and encouraging collaboration, while delivering exceptional business results when he served as Vice President of Product Marketing and a thought leader at Jive Software. Additionally, Schneider served as Director of Strategy as well as a founding member at eBay Enterprise.
Schneider earned his Bachelor of Science degree, cum laude with a concentration in management information systems, from California Polytechnic State University-San Luis Obispo. He also obtained his master’s degree in Business Administration from Santa Clara University. He has been published in numerous publications and taught at the Santa Clara University’s Leavey School of Business for six years.
