Wilfrid Bas is a senior HR leader with over 20 years of experience in talent and organizational development across major international companies including Airbus, Heineken, and CCEP.
Since April 2025 and after 10 years in CCEP, he became Director of Talent Management to drives strategic initiatives to accelerate leadership growth, succession planning, and career development across the organization.
Throughout his career, Wilfrid has led HR teams in complex environments; industrial sites, commercial operations, and supply chain networks, designing and implementing impactful development programs.
