Kornelia is an employer branding expert with experience spanning startups to global corporations. Since early 2023, she has been the driving force behind TUI’s award-winning employer brand and the launch of its new global career site - a showcase of authentic storytelling powered by user-generated content and enhanced through AI-driven personalization. Before that, she developed Flix’s first global employer brand, helping the mobility tech powerhouse bring its culture and purpose to life on a global scale. Passionate about storytelling and helping others find their voice, Kornelia blends creativity with technology to build brands that feel human, connected, and real. A self-confessed tech enthusiast, she’s always exploring innovative ways to make work-life better for everyone.