Toby Hough is VP of People & Culture at HiBob, the HR platform helping companies drive culture, engagement, and business growth. Toby leads HiBob's HR strategy, operations, business partnering and workplaces across Europe, ensuring people strategy is tightly aligned with business outcomes. Toby brings a commercial and pragmatic approach to HR, shaped his early career at Deloitte Consulting. His background enables him to speak the language of the business, linking people initiatives to performance, growth, and impact. With deep experience in fast-growing businesses, Toby has first hand experience navigating people's challenges that come with rapid scale and change. He is passionate about unlocking the business value of strong organisational culture and believes HR’s role is to be a strategic driver not just a support function. At HiBob, Toby helps define how modern HR can elevate employee experience and leadership effectiveness. He is also a vocal advocate for HR professionals expanding their influence and impact, drawing on both data and empathy to lead in today’s evolving workplace.