An engineer by training, Barbara Lavernos joined the L’Oréal Group in 1991, where she pursued a very diverse career. After becoming Director of the Rambouillet plant in 2000, she was appointed Group Purchasing General Manager in 2004, before being entrusted with the General Management of Travel Retail markets in 2011. In 2014, she joined the L’Oréal Executive Committee as Chief Operating Officer, dealing with packaging design, product development, purchasing and product supply for L’Oréal’s 40 factories, as well as the worldwide supply chain for over 6 billion products per year.
During her tenure, Barbara implemented a profound digital transformation at all levels of Operations and established sustainable development as a core pillar for her teams’ actions. At the end of 2018, she was given the additional responsibility of leading the IT revolution, with the ambition of establishing L’Oréal as the World leader in “Beauty Tech”.
In February 2021, Barbara Lavernos took over the newly created Department of Research, Innovation and Technologies, with a dual ambition: enabling L’Oréal to invent the Beauty of the future, while transforming itself into the Company of the future.
With the support of the Group’s 4,000 researchers, this Department will continue to pursue L’Oréal’s historic goal to “bring the best of science and innovation to consumers” while introducing new services thanks to the opportunities offered by cutting-edge technologies. In parallel, with the support of our 1 700 IT & Technology experts, the Department will bring new technologies and data to the heart of each of the Group’s entities and businesses, setting them up for success in a world revolutionized by digitization.
In addition to her role of Chief Research, Innovation and Technology Officer, Barbara Lavernos was named Deputy Chief Executive Officer on May 1, 2021.