With over 15 years of global experience in corporate communications and human resources, Allison Howell is responsible for ensuring that Hogan’s brand and products are known in the market as premium, client-centered, and innovative. She leads the marketing and product development teams at Hogan as vice president of market innovation. Bilingual in English and French, Allison brings an international perspective to Hogan’s product innovation. She has managed several global projects with large multinational companies. She is passionate about leveraging Hogan’s best-in-class research to solve real problems for our clients.
Allison received her master’s degree in science communication from the School of Journalism and Mass Communication at the University of Wisconsin-Madison. Her research focused on public information campaigns, social marketing, and consumer behavior. In addition, she has hands-on experience in market research, message refinement, and information distribution.
After Allison completed further study in the PhD program, she accepted a fellowship with the graduate school of communications at the Sorbonne in Paris. While there, she taught a master’s level course on corporate and institutional communications. Following the fellowship, she remained on faculty as an adjunct professor for three years.
