March 19th '26 / 11:30 AM to 12:20 PM PDT
Speaker
Drawing on real-world examples of successful campaigns and frontline initiatives, we’ll examine how to transform engagement from a once-a-year survey into a living, evolving dialogue that inspires connection across every generation — from Baby Boomers to Gen Z. Attendees will leave with actionable ideas, ready-to-launch tactics, and the confidence to make engagement in 2025 both strategic and fun.
Key Discussion Points:
- Understanding generational drivers: what motivates each age cohort in healthcare today.
- Leveraging social media and digital tools to drive real-time engagement.
- Designing campaigns that blend storytelling, recognition, and participation.
- Using micro-content (short videos, visual dashboards, gamified challenges) to sustain momentum.
- Measuring engagement beyond surveys — using data to shape the ongoing narrative.
- Moving from “engagement programs” to an engagement culture.
Speaker