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Samantha Woods

VP HR Innovation Lab, Employee Experience and Employee Attractiveness, Orange Business Services
Samanta is in charge of HR innovation and marketing, employee experience, employer Branding, change management, and new ways of working at OBS.

Samantha Woods, British national living in France since her teens, has been working for prestigious entertainment companies such as Reebok, Virgin, CBS Paramount, the international start-up Sports.com, and for Orange since 2004 where she was in charge of the strategy and innovation for sports content, she successfully created and launched new formats and several sports channel and was primed with the best innovation of the year by Sporsora.  

She is a strong believer of that a great customer experience is not possible with a great employee experience. In her current role for Orange Business as VP of Customer Committed Culture and HR External Relations, she is in charge of HR innovation and marketing, employee experience, employer Branding, change management, new ways of working, and relationships with startups and partners in order to design the culture, the behaviors, new ways of working of the new OBS to accelerate its own transformation.  

In this context she is also in charge of building a strong network of HR executives to create a thought leadership escadron to be able to build the best working environment for employees in the digital transformation ecosystem. 

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