Carrefour invented the Hypermarket concept in the ’60s: shop all products you need under the same roof! Since then, the company has been one of the global leaders in retail. But grocery shopping is part of people’s daily life, hence, intertwined with society’s changing habits.
In this engaging session, Beatriz shares her insights on:
- How a huge, traditional, and non-digital native groceries company nurtures a massive cultural shift into a data-centric, digital-first approach
- Attracting brilliant minds to drive innovation
- Delivering cutting-edge client experience in a record time to market