Employee recognition as a formal program has fast become an important people initiative at companies of all sizes. Despite the availability of several tools and templates for employee recognition programs, the results are rarely seen as groundbreaking. However, employee recognition has the power to drive some of the most important c-suite priorities which have a direct correlation with measurable company performance. What’s missing thus, is a program design that imbibes both the culture and business goals of the company to reinforce winning behaviors that are connected through a structured framework. AIRe is a model framework for designing recognition programs that are both Authentic and Impactful.