‘AI is turning recruiting from a manual, linear process into a precision discipline,’ says The Josh Bersin Company
Here’s why you need to see recruiters as ‘strategic orchestrators’ if you want to reap the rewards of AI in talent acquisition, according to Industry Analyst Stella Ioannidou.
News In Brief
Talent acquisition is being disrupted by AI. The organizations that are embracing it are seeing the rewards.
New data from The Josh Bersin Company explores these rewards, and how seeing recruitment as strategic (not manual) is key.
UNLEASH sat down with Stella Ioannidou from The Josh Bersin Company to dig in.
“The old ways simply don’t work anymore” when it comes to talent acquisition.
That’s a top takeaway of a new report from The Josh Bersin Company, in collaboration with global sourcing leader, AMS.
AI is already transforming the talent acquisition function – data from The Josh Bersin Company shows that companies that embrace AI are seeing up to 300% faster time to hire, and with greater accuracy and efficiency, despite a challenging job market.
AI is turning recruiting from a manual, linear process into a precision discipline where outcomes improve because decisions are data-driven, consistent, and transparent (not just faster),” Stella Ioannidou, Report Author, Industry Analyst and Senior Research Director at The Josh Bersin Company, tells UNLEASH.
For years, “you have been denied a precision hiring process, you had to accept millions and millions of dollars a year on lost revenue, high turnover, and people and role mismatching, but those days are finally at an end”, added Industry Analyst & CEO of The Josh Bersin Company, Josh Bersin.
Let’s dig in and find out what changes HR leaders need to make to their talent acquisition functions to reap these rewards from AI.
Recruiters, it’s time to become a ‘strategic orchestrator’
Talent acquisition has long been seen as a cost center, but, when recruitment teams use AI correctly, it can actually be a proactive, growth engine for the business.
Rather than being bogged down by slow, manual processes, recruiters can embrace strategic, high touch work that get the right people in the right jobs at the right time – this leads to good business outcomes.
In this new AI reality, talent acquisition has the potential to become advisors to the business and ‘strategic orchestrators’ who oversee technology to drive better outcomes.
The Josh Bersin Company research suggests that recruiters must shift from doing to conducting – they need to use their expertise to guide AI tools to make the most out of the technology.
This requires a repositioning of the traditional view of recruiters.
They need new skills – AI literacy, agent management and strategic talent advisory – and to improve the business acumen, empathy, human connection and systems thinking capability – to reap the benefits of AI.
They also need to hold on to their collaboration, adaptability and diversity expertise, according to The Josh Bersin Company data.

HR leaders, it’s time to lean in – upskill your recruiters in AI literacy and agent management, but also invest in “building a connected, future‑ready TA tech ecosystem with open data flows and systemic business analytics”, concludes Ioannidou.
Want more insights from Josh Bersin and his team of analysts? Join us at UNLEASH World, 20 to 22 October. It’s not too late to grab a pass and get Bersin’s expertise from his Opening Keynote.
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Chief Reporter, UNLEASH
Allie is an award-winning business journalist and can be reached at alexandra@unleash.ai.
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