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Stage 6 - Experience
Recorded on October 21st '25 / 11:40 AM to 12:00 PM CEST

Future-Ready by Culture Change: Winning Culture in BASF’s New Strategy

Case Study
Stage 6 - Experience | Room W5 View on map →

The Inside Story of Designing and Rolling out Change

BASF, like many global companies, faced pressures that demanded a cultural and strategic shift. In response, it launched a ‘Winning Culture’ to boost collaboration, innovation, and personal growth. The goal: empower employees through open feedback, break down silos, and build stronger teams for lasting success. Let’s bring BASF on the Winning Ways!

Speaker
Diana Westrich
Vice President Corporate HR Leadership & Development
BASF
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BASF undergoes a strategic and cultural transformation. In this session, Dr. Diana Westrich, Vice President, Corporate HR Leadership & Development shares how BASF has stepped up to the challenges of aligning internal culture with increasingly competitive external demands to stay in the lead in a shifting global landscape.

  • Identifying the need for change and how to begin the journey
  • Grabbing hold of difficult cultural definitions to engage with employees across the business
  • Creating buy-in from the top leadership team for a cultural journey in most challenging times and make them important role models and ambassadors
  • Driving BASF’s Winning Ways Strategy with the Winning Culture initiative
  • Learning from overcoming setbacks and leveraging employee feedback: How to decentrally drive a culture change
See the 2025 Agenda
See the 2025 Agenda
Speaker
Diana Westrich
Vice President Corporate HR Leadership & Development
BASF
Read more