Does AI Coaching Work?

Where AI coaching stops and human coaching starts.

Organizations are beginning to deploy AI “coaches,” yet behavior change stalls when tools sit outside the workflow, when privacy and security are unclear and when AI coaching is taken too far. Our research and field experiments show a confident path: A high-trust and collaborative model, where AI coaches integrate with email, chats, corporate social media, and other daily workflow tools––while human coaches focus on judgment, politics, and values-laden decisions.