How to develop your recruitment advertising strategy

Talent acquisition is a difficult task. And recruitment advertising – just one piece of the puzzle – is a crucial piece. But there isn’t a ‘one size fits all’ methodology for success. So, where do you begin?

Recruitment advertising encompasses all communication that a hiring organization uses to generate candidate interest. This includes copy and other media shared at career sites; posts and videos on social channels; print ads; print brochures; out-of-home (OOH) advertising, such as billboards and ads on bus stop shelters; radio and television spots; candidate correspondence — and, of course, job postings, which are the primary focus of this guide.

Effective advertising messaging is driven by the intersection of two points of view: those of the seller and buyer. In recruitment advertising messaging, the sellers are the hiring organization and the buyers are the candidate.

This guide from Appcast will help you develop a recruitment advertising strategy or hone your existing one. There’s no time like the present to up your game. The candidates you seek are out there—you just need to find them before someone else does.

Download the Report

This guide will help you understand how to:

• Set goals and define expectations
• Allocate resources
• Analyze job requirements
• Create job ads, with attention to job title and job description best practices

…plus, much more actionable information to help you further your recruitment advertising goals. Download it today!