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Recorded on October 21st '25 / 12:00 PM to 12:30 PM CEST

Setting Up a New Corporate Culture from Scratch: What do you Want to Stand For?

Case Study
Stage 2 - HR Reinvention | SO2 View on map →
Speaker
Chief People Officer
Opella

Establishing a strong and intentional culture from the outset is a defining opportunity for any new or restructured organisation. In this session, Denis Mineret shares how Opella approached this challenge across diverse regions, balancing ambition with authenticity. From deciding what legacy HR practices to carry forward, to embedding values in hiring, rituals, and everyday behaviours, this session offers practical inspiration for HR and business leaders shaping their own cultural blueprint

Key Takeaways:

  • Learn how to design a bold, attractive culture that drives growth, innovation, and competitive advantage.
  • Explore which traditional HR practices still hold value—and which to leave behind.
  • Understand how to hire and retain talent based on cultural alignment, not just skillsets.
  • Discover how to embed values through rituals, behaviours, and cross-company initiatives.
  • Hear real-world insights from Opella’s journey across Europe and Latin America.
Speaker
Chief People Officer
Opella