Riding the Job Revolution: Shaping Workforce in a Disruptive Labor Market

The labor market is at a crossroads: while talent shortages intensify, entire roles are being reshaped by AI, automation, and digitalization. Under the leadership of Kerstin Wagner, Deutsche Bahn is pioneering a bold and future-focused approach to Talent Acquisition, one that maps evolving job landscapes, empowers recruiters, and integrates data-driven foresight to meet transformation head-on.

• Mapping the job revolution: A powerful strategic method to make the job revolution tangible and develop proactive strategies to redesign roles and retrain the workforce.
• Bridging market fragmentation: Addressing both talent scarcity and role redundancy with targeted, inclusive hiring strategies across all levels — from blue-collar roles to academic and leadership positions.
• Preparing recruiters for change: A large-scale TA transformation effort empowers a nationwide network of recruiters with digital tools, AI capabilities, and labor market intelligence to thrive in a disrupted landscape.
• Unlocking hidden potential: Tapping into underrepresented talent pools through diversity initiatives, strong employer branding, and reimagined access to career pathways.
• Data-driven TA in action: Leveraging analytics to capture emerging labor market trends, anticipate disruption, and align talent acquisition strategy with the company’s broader transformation agenda