Recorded on October 22nd '25 / 12:35 PM to 1:00 PM CEST

Leading with Purpose: Building Empowered, High Performing Teams at Scale

Fireside

Stage 2 - HR Reinvention | SO2 View on map →

How H&M Group builds from its strength of entrepreneurial culture and deeply rooted values to empower teams and drive strong business results

At H&M Group, leadership is all about igniting passion for our customers, setting the direction and inspiring unified action around the shared purpose, while unleashing the full potential of our people, enabling creativity to flourish. But it’s also about driving strong business outcomes and results. In this session, Åsa Agebäck shares how a strong culture and purpose-driven leadership have made H&M one of the most admired employer brands in Europe, and how an added focus on business outcomes is now shaping the future direction. It’s not either-or; it’s about finding the right combination of both.

Speaker

Åsa Agebäck

CHRO

H&M Group

Charlotte Otter

Author I Speaker I Advisor

Otter Advisory

While committed to building inclusive and diverse teams and embedding values that drive action, H&M Group’s success lies in its ability to connect business outcomes with purpose, passion, and care. With a strong belief in teamwork and personal growth, Åsa Agebäck will outline how leadership at H&M Group supports performance while keeping care at its core.

This is an unmissable opportunity to learn how purpose-driven leadership can drive results, retain talent, and create a workplace where people thrive together.

Key Takeaways:

How to lead with purpose while delivering high performance at scale
Strengthening a culture of ownership and accountability
Building cross functional teams that collaborate creatively and think boldly
Linking values and purpose to business outcome
Nurturing talent through development, trust and exciting career opportunities
Why people are the heart of what makes a culture thrive and drive strong business outcomes

Company Culture

Strategy and Leadership

Talent Development

Talent Management

See the 2025 Agenda