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Stage 2 - HR Reinvention
Recorded on October 22nd '25 / 2:00 PM to 2:25 PM CEST

Keeping People for the Long Run: How Marriott Built a Culture That Lasts

Case Study
Stage 2 - HR Reinvention | SO2 View on map →

The people-first strategy behind Marriott’s standout employee loyalty and low turnover

In an industry defined by churn, Marriott chose a different path - investing in people, not just positions. In this new case study, discover the simple but powerful choices that turned frontline roles into long-term careers. Find out what lessons can be learned by other industries from their HR roots “Take care of your people and they will take care of the customers.” Hear how they have successfully navigated challenges of high turnover, labour shortages post-COVID and competitive wage demands.

Speaker
Katharine Coombes
Vice President, Talent Acquisition & People Brand EMEA
Marriott International
Read more

Marriott’s story is a reminder that retention isn’t about gimmicks, it’s about genuine growth. By putting people first through development, recognition and clear career pathways, the company has built a culture of trust, loyalty and longevity in one of the world’s most high-turnover sectors. This session breaks down the steps Marriott took and what any organisation can adapt to build lasting engagement from within.

Key Takeaways:

  • Start with trust: show people they matter beyond their job title
  • Grow from within: promote, mentor, and develop continuously
  • Celebrate the long haul: reward contribution and loyalty early and often
  • Working effectively with unions and labour relations globally
  • Keep the path clear: make career progression visible and real
  • Build purpose, not perks: meaningful work beats short-term benefits
See the 2025 Agenda
See the 2025 Agenda
Speaker
Katharine Coombes
Vice President, Talent Acquisition & People Brand EMEA
Marriott International
Read more