Attracting the Best: The Power of Employer Branding and How to Align with What Candidates Looking

In today’s hyper-competitive market, attracting high-quality candidates requires more than catchy job ads, it demands authentic alignment between your culture and the story you tell. This session explores the strategic role of HR and talent teams in employer branding, offering actionable steps to create a message that resonates.

• Rethinking the Game: Why leading organizations must evolve their communications and talent branding strategies to stay ahead.
• Inside-Out Alignment: How matching your internal culture with your external message sets the stage for attracting top talent.
• From HR to Advocacy: Empowering HR and talent teams to turn employees into your most credible brand ambassadors.
• Branding that Works: Practical, cost-effective steps to create an authentic employer brand that draws high-calibre candidates.