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Core HR
October 17th / 12:35 PM to 1:05 PM CEST

A LIDL Way to Data-Driven Employer Branding

Case Study
Speaker
Head of Employer Branding International
Lidl

In today’s hiring climate, it is vital to build a strong, authentic, and consistent global employer brand and to base brand development and employer branding activities on solid data. A global Employer Branding Team has implemented a powerful analytics and  KPI approach and process to measure employer attractiveness and generate insights on all relevant internal/external target groups across all Lidl countries from a 360 perspective.

Hear more on: 

  • Turning Employer Branding into a People Strategy 
  • Building a People Strategy around data 
  • Thinking in terms of process, not product 
Speaker
Head of Employer Branding International
Lidl

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