How do you answer candidates’ questions and disseminate content most effectively?
The most successful companies are powered by knowing insights into what candidates are asking and acting on those insights in their employer brand strategy.
Discover what topics candidates are asking in your industry and why your employees are the best people to answer their questions. PathMotion also explores the need for showing transparency and enabling content to be easily available for everyone – question views (not just the questions asked) are critically important indicators of recruitment marketing success.
From this new research, you can put our candidate insights into practice, improving and adding value to the candidate experience and your career site content, all while ensuring your company is flexible, agile and responsive.
PathMotion recently conducted some research to help improve recruitment marketing. Discover the top 5 insights into what topics candidates want insights on and how this will shape your employer brand strategy, now and in the long term. Find out how to put this into practice with consideration of how to allocate your time and budget on content creation, technologies and strategies.