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Sam Richards

Country Manager for UK and Ireland at Personio
As Country Manager for UK and Ireland, Sam leads the go to market strategy and team for the region, driving Personio’s goal of becoming Europe’s leading HR software solution for SMBs. She is passionate about scaling high performing teams, developing talent and being a cultural leader within the organisation. Sam has over ten years experience in the tech space, and prior to joining Personio, most recently spent a number of years leading the go to market team in UK and Ireland at Eventbrite, and developing the global client service strategy.

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