Employee experience is not just about engagement, so how can HR leaders improve business outcomes by incorporating employee experience management?
For years, organizations have relied on a single annual engagement survey to collect feedback from employees. These surveys have become a ritual for many companies, and a lucrative industry has sprung up around them. But after all these years, 81% of companies running engagement programs aren’t enhancing or maximizing them.
Today’s HR leaders are held accountable for driving business results. CEOs are looking for every way to use employees strategically, not just as the organization’s biggest cost center. And in the age of word-of-mouth and viral marketing, the CMO now also cares about what employees are saying about their organization. These new expectations present a huge opportunity for HR, but many HR leaders are struggling with how to meet these expectations and what changes they need to make to keep up with the business.
While engagement is indeed a foundational construct within employee experience management, traditional engagement surveys (when used in isolation) are not sufficient to measure the entire employee experience.
This eBook from Qualtrics explains the reasons to focus on employee experience, and also shares practical considerations that HR leaders can review within their organization to start their journey of measuring employee experience.