
'Digital Me' is turning human capability into corporate assets. HR must push back
April 27, 2026
John Brazier

Despite being old (my daughters tell me so with increasing regularity), I'd consider myself an early adopter when it comes to most things tech. I mean, what's the worst that can happen if you adopt a piece of tech early in its lifecycle? It doesn't work very well? It doesn't meet a customer need? No problem - you tried.
This is a long intro to saying I've been on Twitter since 2009, Instagram since 2010 and I've dabbled with plenty of useless platforms that didn't make it (anyone remember Yo?) along the way. The extent to which social media has changed our lives is expansive and undeniable. And I do wonder how many times the Socrates quote "the unexamined life is not worth living" has been adopted, meme-ified and shared over the last decade and a half.
This is modern life. We all share - a lot.
But it is clear that we live in a much more open and transparent way than, say, 20 years ago, even if that communication is often asynchronous and digitally mediated.
I think this mindset goes a long way to explaining the recent phenomenon of 'quiet constraint', detailed last month by our very own Allie Nawrat.
Save any contractual employer-employee obligations regarding business intelligence, or the added difficulties that remote working often poses with regards to working in silos, our modern 'share-first' mentality brought on by the social revolution surely plays a hand in 'quiet constraint' now coming to the fore.
Should it be assumed that every work discovery we make goes immediately on Slack? Perhaps staff might feel more like sharing if they felt listened to - the assumption that everyone is an open book is a wrong but very modern one. As with the story beneath, it all comes back to trust and culture.
We need to talk about a post that's been doing the rounds on LinkedIn of late (and then the secondary hot takes market that's gained popularity too).
Elon Musk - don't know if you've heard him mentioned anywhere recently? - sent an email to Tesla staff detailing his rules for productivity. As the post says; unsurprisingly, it leaked. But, perhaps surprisingly, I agree with a lot of it.
So far, so sensible...ish. Let's take each in turn:
None of these six rules negates the ethos of working remotely, so it's odd that Musk believes in office life with such religious fervor. He's also made it clear that productivity can be improved through working alone or in small groups, away from all the rule-makers and bureaucrats.
But then, Elon Musk is a man who's nothing if not idiosyncratic. I doubt this is the last we've heard of him...