Story-driven change allows you to connect your organization from top to bottom and to see it as a whole system.
The crisis has amplified the gap between cultures that are able to adapt, innovate, react with agility, be ethical and put their people first and others that aren’t.
Companies that had already adapted to change or were adapting – which were digital, global, and able to work remotely – were better prepared to absorb the shockwaves of the pandemic. The importance of having an adaptable culture has been highlighted by research that has shown that organizations that are aligned, strong, and have cultures that take control of change, earn 15% more in annual revenue than those which aren’t adaptable.
Improving or even maintaining culture is no easy feat. In a recent study reported by the World Economic Forum, 15% of people taking part said that their workplace culture had deteriorated since the start of the pandemic. The crisis has revealed the vulnerabilities of organizations, and how culture can often act as a roadblock when coping with an external challenge – in particular, a pandemic that threatens all aspects of an organization. And these external shockwaves aren’t going anywhere soon – the jury is still out on how the world will be affected by Brexit and the recent US Election.
Download this whitepaper from The Storytellers – the home of story-driven change – to explore how story-driven change can help transform your company culture for good.