
Beyond the Expo: UNLEASH World 2025 with SAP SuccessFactors and SmartRecruiters
November 13, 2025
John Brazier

At UNLEASH America 2025, industry analyst Josh Bersin took to the Main Stage to deliver a keynote on the HR AI revolution.
“I believe that you’re going to look back 10 years from now and you’re going to remember 2025”; it will be the year that the massive reinvention of work began, declared Bersin, CEO and Founder of The Josh Bersin Company.
He was clear that "a lot of the adoption of AI is about the people stuff; it’s not really about the technology”.
UNLEASH Editor-in-Chief Nima Sherpa Green sat down with Bersin for an exclusive video interview to dig in further in his perspectives on HR and the AI opportunity.
Bersin shares that many companies are getting it wrong when it comes to ROI with AI.
They're too focused on cost savings, and headcount reduction, when "the bigger ROI is the result of automating this workflow with an agent or series of agents".
As a result, HR leaders need to focus on getting their people ready for the AI-powered future of work - "we can't just assume everybody's going to go along for the ride unless we give them some support".
Watch the full video to get Bersin's advice on how to work with HR tech vendors in this AI-powered future of work, as well as his vision for The Josh Bersin Company's own tool, Galileo, powered by Sana.
Feeling the FOMO from UNLEASH America? Don’t worry, you can sign up for our digital webinars and roundtables, plus buy a pass for UNLEASH World 2025 in Paris, which is from 20-22 October!