Employee experience is an incredibly popular topic as workplaces become more flexible. On the back of that, it is always interesting to see what new tools are emerging in this area.
Signavio, who was acquired by SAP, is the latest company to venture into the employee experience space. But the business transformation solutions company is taking a unique approach.
It will deliver an experience-driven journey to process analytics, as well as offer an analytics engine that reveals how an organization’s underlying operations impact customer, employee, and supplier sentiment.
How to provide an experience-driven journey
By using these analytics capabilities, Signavio hopes to help customers improve operational performance, as well as stakeholder engagement.
Interestingly, this data leads to insights into customer experience as well as employee.
Signavio hopes to increase employee engagement and retention by analyzing employee experience data.
It will also provide data that supports talent acquisition, onboarding, and development.
On top of that, the platform aims to boost supplier retention by identifying engagement through its data offering.
The platform also analyzes the customer journey and shows how workplace inefficiencies negatively impact business performance.
Speaking about the new release, Brad Anderson, President of Products and Services at Qualtrics, says: “Experience data is becoming the most valuable data in an organization.
“It provides organizations with feedback from their most important stakeholders about the opportunities where they can improve the processes that impact customer, employee or supplier experiences.
“With experience data from Qualtrics, organizations using SAP Signavio solutions can simultaneously design better processes and experiences through the lens of their stakeholders.”
Of course, improving processes for customers, stakeholders and employees will be difficult, particularly, as the data runs through multiple areas of businesses.
With that in mind, multiple managers will undoubtedly need to take ownership of the experience product.
Additionally, with money being actively invested in employee experience, a tool of this size may struggle to out-class more specific platforms.
Nonetheless, Gero Decker, general manager of business process intelligence from SAP & co-founder of Signavio, comments: “As organizations strive to become more customer-centric, it is important to bring an outside-in perspective on their operational execution.
“Journey to process analytics automatically finds the intersection points between customer experience and operations and enables organizations to explore their impact on business KPIs.”
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