ELMO Group acquires Rotageek to give HR teams the tools to ‘plan, adapt and thrive’

2025 is continuing to see a number of acquisitions in the HR sector, with ELMO Group – the parent company of UK SME HR platform Breathe HR – acquiring Rotageek.

Through this acquisition, ELMO Group aims to continue serving its more that 18,000 customers, spanning Australia, New Zealand, and the UK.

To find out more about what this deal entails, UNLEASH spoke exclusively to Joe Lyons, CEO at ELMO Group.

Future plans for ELMO Group

Through the acquisition, ELMO Group aims to combine its HR expertise with Rotageek’s technology. This will improve its workforce management, offering an intelligent, end-to-end platform that supports organizations from SMEs, all the way to complex enterprise operations.

Speaking exclusively to UNLEASH, Lyons says: "Bringing Rotageek into the ELMO Group is a significant milestone for our growth in the UK. Rotageek has built a strong reputation here for solving complex workforce challenges with smart, intuitive tech – and we’re proud to be joining forces.

Together, we’re set to deliver even greater value to UK organizations, giving HR teams the tools they need to plan, adapt and thrive in a fast-changing world of work. It’s an exciting time for our customers and our team.”Together, we’re set to deliver even greater value to UK organizations, giving HR teams the tools they need to plan, adapt and thrive in a fast-changing world of work. It’s an exciting time for our customers and our team.”

What’s more, the deal will reinforce ELMO Group’s position as a leader in HR technology, while helping to accelerate its mission to deliver people-first solutions that elevate and simplify workforce management.

Rotageek will also enhance the delivery of rostering and scheduling solutions to UK organizations, to help reduce manual admin while boosting team’s ability to operate strategically.

Chris McCullough, CEO at Rotageek, explained that the acquisition marks an “exciting new chapter” for Rotageek, further explaining that the company’s mission has been to “help businesses schedule intelligently, using data, AI and design thinking to solve real-world workforce challenges.”

He added: "In ELMO, we’ve found a partner who shares that vision and brings the scale, ambition and platform to take it further.

"Together with Breathe HR and ELMO UK, we’re building the most comprehensive HR technology ecosystem in the UK, one that spans every stage of growth, from frontline teams to head office.

"We’re energized by what this means for our customers, our team, and the future of workforce management.”

Stay tuned for more updates.