Outboarding Policy
PLEASE READ THE TERMS OF THIS POLICY CAREFULLY
As owner and producer of UNLEASH Miami and UNLEASH Paris, UNLEASH Group LTD works diligently to protect our exhibitors’ commitment and investment in the trade show and the industry by taking a firm stance against outboarding.
Outboarding is defined as any digital or physical non-permanent exhibit, demonstration, event, or branded activation that is created and deployed outside the scope of UNLEASH Miami/UNLEASH Paris but is promoted or implied as being a part of UNLEASH Miami/UNLEASH Paris. This includes digital or virtual programming and activations as well as physical events at Miami/Paris hotel suites, meeting rooms, ballrooms, restaurants, clubs, etc. For physical events, a company is also considered an outboarder if it has contracted space with UNLEASH but contracts directly with another Miami/Paris venue for space (for more than one day) that exceeds the net square footage (NSF) contracted with UNLEASH Group Ltd.
Trade shows are organized so that companies in specific industries can showcase and demonstrate their latest products and services, meet with industry partners and customers and examine market trends and opportunities. More than 10,000 HR business leaders attend the physical UNLEASH America/UNLEASH World events and generate networks to facilitate brand recognition and business development for more than 200 UNLEASH Miami/UNLEASH Paris exhibitors whose participation money provide UNLEASH Miami/UNLEASH Paris with the funds to host these events and reinvest back into the industry. However, the integrity of the show is diminished, and the value becomes diluted when companies seek – in an unofficial capacity – to capitalize on the UNLEASH Miami/UNLEASH Paris attendees who travel to Miami/Paris to meet as an industry or participate in UNLEASH Miami/UNLEASH Paris.
The physical or digital UNLEASH Miami/UNLEASH Paris brings all facets of the HR tech community together and we recognize the critical importance of networking to build business. We encourage official exhibitors to host parties and special events to enhance an official presence before and after hours. However, such events should be held to strengthen a company’s UNLEASH Miami/UNLEASH Paris brand positioning, not held as stand-alone functions that compete against those who are making an additional investment in their brand activation at UNLEASH Miami/UNLEASH Paris.
Companies who outboard cause inconvenience to attendees and hurt the overall industry as UNLEASH Group Ltd invests UNLEASH Miami/UNLEASH Paris net proceeds back into the industry through industry promotion, research, standards development, public policy and related activities to benefit the entire consumer technology ecosystem.
Outboarding violates UNLEASH Miami/UNLEASH Paris policy and the International Association of Exhibitions and Events (IAEE) guidelines. When UNLEASH Miami/UNLEASH Paris determines that outboarding has occurred, UNLEASH Group Ltd will enforce the rule against the participating company and may impose penalties for violations. It is the UNLEASH Group Ltd Board policy that outboarding companies are subject to sanctions that start with the loss of priority points.
Both physical and digital UNLEASH Miami/UNLEASH Paris World offer an array of inventory available for companies looking for non-traditional trade show engagement options. We are willing to work with any industry entity to bring its tech innovation experience to life at UNLEASH Miami/UNLEASH Paris and connect with the global market.
Frequently Asked Questions
UNLEASH America/UNLEASH World, like other trade shows, is based on the principle that gathering people in a limited locale or digital venue is efficient, cost-effective and allows relationships and business to develop for all involved. UNLEASH Group Ltd invests heavily in marketing, transportation and logistics to ensure that all attendees can maximize their investment and efficiency in getting to and around Miami/Paris. For the physical UNLEASH America/UNLEASH World, outboarders seduce attendees away from the authorized show sites and disperse them throughout the city adding heavily to traffic congestion.
Outboarding is a violation of UNLEASH Group Ltd and UNLEASH America/UNLEASH World rules, is an unethical business practice and in violation of the International Association of Exhibitors and Events (IAEE) guidelines. Miami/Paris hotels often require those (non‐exhibitors) who rent suites and meeting rooms to sign a document as part of the contract process attesting that the space will not be used as “outboarded” space. Companies who outboard may face several penalties as follows:
- Companies may be subject to exposure as an outboarder to UNLEASH Group Ltd members, media, customers and shareholders.
- Companies may also be subject to loss of its UNLEASH America/UNLEASH World sponsorship.
- Please if invited to visit an outboarder, you can explain to the outboarder the impact of outboarding on UNLEASH America/UNLEASH World, the industry and official exhibitors.