‘This is what employers need within their organization,’ Coursera exec says after new finding on micro-credentials
Coursera’s new report found that HR leaders are 92% more likely to offer an applicant a role if they possess the most in-demand micro-credential, even if they are less knowledgeable than others.
Coursera, which generated a total revenue of $179.2 million in 2024, has recently released its Micro-Credentials Impact Report 2025.
The report unearths the key micro-credentials needed within today’s workplace, while highlighting why these should be a focus for hiring managers.
Nikolaz Foucaud, Managing Director EMEA at Coursera, spoke exclusively to UNLEASH to share which micro-credential should be at the top of HR leaders’ radar.
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Nine in 10 employers believe that entry-level job applicants with micro-credentials are more proficient in key skills, such as problem-solving and communication, while another 9 in 10 say these skills are immediately applicable on the job.
In an exclusive conversation with Nikolaz Foucaud, Managing Director EMEA at Coursera, UNLEASH explores why these micro-credentials are important, and which particular skills HR leaders should look out for when hiring new talent.
What’s the most in-demand micro-credential today?
HR leaders looking to find entry-level talent should pay particular attention to those who have micro-credentials, as they can provide tangible career benefits, says Courseara’s new report.
In fact, 28% of employees with desirable micro-credentials were found to receive a pay increase, with 21% earning a promotion sooner than those who don’t have the same skills.
Around the world, employers are prepared to pay a premium for candidates with micro-credentials,” says Foucaud.
“The staggering majority (90%) of employers are willing to offer higher starting salaries, often 10-15% more, for candidates with recognised or credit-bearing credentials.
“This finding speaks to the importance employers, including HR and recruitment teams, are placing on the value of the right skills.”
Among micro-credentials, there was one clear skill that was found to be more favorable than others: Gen AI.
In fact, 17% of students polled had already gained a Gen AI micro-credential, with 86% stating that learning Gen AI skills was a priority above other critical skills, such as data strategy and software development.
And students weren’t wrong to prioritize these skills, as 92% of employers said they would be more likely to hire a less experienced candidate with a Gen AI credential over someone who more experienced without one.
Gen AI micro-credentials were also suggested to increase productivity (70%), while also helping to develop better problem-solving skills (60%).
“To have accredited skills on Gen AI is priming candidates for success – this is what employers need within their organization, and what HR has a mandate to focus on, to maintain a competitive advantage.
“If candidates are making applications with this kind of Gen AI readiness, employers are open.”
Concluding, Foucaud adds: “As AI continues to reshape industries, candidates exploring flexible learning through micro-credentials in areas such as Gen AI are set to benefit.
HR and recruitment teams are missing out on a great talent pool, if they aren’t already recognizing micro-credentials as a measurement of a candidate’s suitability.”
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