LinkedIn: AI-focused job posts are 17% more popular

Speaking at LinkedIn’s Talent Connect conference in New York, Ryan Roslanksy, the professional network’s CEO, shared: “The old playbooks won’t work in this new world of work. They won’t.”

New playbooks will be necessary – “the good news is that AI is not just accelerating the need for new playbooks, it’s also going to be a great tool in helping you all build them”.New playbooks will be necessary – “the good news is that AI is not just accelerating the need for new playbooks, it’s also going to be a great tool in helping you all build them”.

LinkedIn’s new Global Talent Trends report, which surveyed 30,000 employees across 11 countries, found that job seekers are excited about AI.

Job posts that mention AI saw increased candidate engagement – they’ve seen 17% greater application growth over the two years with job posts with no such mentions.

In addition, applications for job posts that mention AI grew 10% faster than those that don’t mention this type of automation.

Employees are also invigorated by AI – other data from LinkedIn found that AI courses saw a 65% uptick last year.

It is clear that to build a skills-based organization AI will be essential.

The new report concluded that the skills needed for roles will change by at least 65% by 2030. It is no longer enough for individuals to learn skills once, and expect that to last their whole career, that’s the view of Hari Srinivasan, VP of Product at LinkedIn.

HR must be a strategic partner

It is clear that candidates want to work for modern, forward-thinking organizations that are ahead of the curve around things like tech and AI.

So, companies need to make sure they think very carefully about how they are talking about AI when recruiting.

To do this, they are relying on HR to lead the way.

Talking exclusively to UNLEASH, LinkedIn’s Becky Schnauffer, head of global clients for LinkedIn Talent Solutions, shares: “The world of work is changing rapidly, and HR teams will be at the heart of navigating these often complex shifts.

“With so much change underway, this is a great opportunity for HR leaders to critically assess any existing skills shortages within their organizations, and where potential skills gaps may emerge.

"This strategic insight will be vital for ensuring their organizations have the talent and skills they’ll need to thrive.”

8 in 10 of the 1,300 HR leaders LinkedIn surveyed said they believe that AI will help them in the next five years – it’ll allow them to focus on the human-strategic part of their jobs, like strengthen relationships with candidates and colleagues.

“While many HR professionals have already been using AI for some time, the rise of Generative AI holds huge potential. By leveraging this technology, HR teams can make the hiring process easier and more efficient - freeing them up to focus on the most strategic and people-centric aspects of their jobs,” adds Schnauffer.“While many HR professionals have already been using AI for some time, the rise of Generative AI holds huge potential. By leveraging this technology, HR teams can make the hiring process easier and more efficient - freeing them up to focus on the most strategic and people-centric aspects of their jobs,” adds Schnauffer.

However, to make the most of AI for the wider organization, HR teams need better data and tools.

To help here, LinkedIn is piloting new generative AI tools in Recruiter and Learning Hub.

Talking about these product announcements, Josh Bersin, UNLEASH World keynote, industry analyst and CEO of The Josh Bersin Company, noted: “AI is quickly transforming recruitment, training, and many other HR practices.

"LinkedIn’s new features in Recruiter 2024 and LinkedIn Learning can massively improve recruiter productivity and help all employees build the skills they need to grow in their careers.”

Want to hear more from Josh Bersin on AI? He's our opening keynote at UNLEASH World 2023 - and it's not too late to grab your ticket to the show!