What does Generation Z want from employers?
Very few companies are so well known that qualified and talented people apply to them on an entirely unsolicited basis. Instead, there are countless companies that, despite being market leaders in their sector, are virtually unknown outside it.
The world of work is undergoing a massive transformation. Being able to deal with this flexibly – to act instead of just reacting – is worth a lot in Employer Branding and Recruiting. Smooth, digital, and empathetic communication should be part of this and firmly anchored in your HR strategy. If you succeed in putting this system into practice, it will have a positive effect on your employer brand and make it easier for you to recruit talent.
Engage with digitalization in your recruitment processes and learn from what Generation Z wants. Because this generation will pass its values on to the previous and the next generations. Give potential applicants clear information about who you are looking for and what you have to offer. Then they will come to you all by themselves.
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