As we approach an ever-increasing digital world of business, this new environment is becoming known as the “Digital HQ”. Within this digital HQ, companies must implement technology solutions to optimize employee workflow.

According to new research from Templafy, companies who have neglected technological content infrastructure are putting themselves at risk. 

As Bill Gates once said, “content is king”. However, Templafy’s study shows that content is now more than the king; it is everything.

In fact, out of almost 3,000 enterprise–level employees surveyed, 84% said that content is the most important driver of business success. Even more respondents, 97%, suggested that content is imperative to a company’s financial wellbeing. 

Since content is so important in the future of work, what must it look like in this new digital world? 

Content is no longer merely marketing materials and legal or financial documents. Rather, many employees agree that productivity assets and classification and metadata are also a means of business content.

This new, expanded definition of content implies that businesses must be holistic in how they manage content throughout their operations. 

The future of content tech

Unfortunately, it seems that businesses are not fully onboard with the importance of content to success. 

According to Templafy’s study, content management is not a priority across many organizations. Templafy found that 61% of their respondents acknowledged that content standardization was a struggle. 

The study that “when creating new materials they are not confident they are using the latest company-approved assets. This lack of consistency and integrity across all business content is called ‘content anarchy'”. 

This content “anarchy” is hindering businesses and their employees from reaching their maximum potential and even leads to squandered time and money. 

Work is delayed when employees are continually creating content and seeking approval. But streamlining content creation and approval across the company prevents this lack of efficiency. 

For example, seven in ten employees admitted to Templafy that they had to use Google to search for the company image or logo to put onto content.

Other content challenges come from inefficiencies in reviewing and approvals. 67% told Templafy their company’s process for reviewing and approving content delays other work.” 

One solution could be embracing technology that helps standardize content creation.

According to Tempafy, without tech solutions, “organizations risk jeopardizing brand reputation, violating security requirements and losing out on content-associated revenue”. 

Tech is crucial because  “security is on the line”, according to Templafy. Issues with content has caused security risks for the companies of 94% of the survey respondents. 

Christian Lund, co-founder of Templafy, commented: “More content is being created across a plethora of applications than ever before, and that content needs to drive value rather than introduce risk.

“Enterprises need a solution for these pain points, and we’re confident that content enablement technology is the key.”

Over a third of surveyed employees believe that their companies could increase revenue by 50% or more if content production was more efficient. 

Automation may be the key to overcoming content inefficiency; thankfully employees and companies are on board.

Over half of the Templafy respondents noted that document creation automation will be prioritized over the next year, and 48% said that their businesses will consolidate software to more efficiently protect and standardize content. 

As the definition of content creation expands, enterprises must understand that tech solutions are essential to protecting the time, money, and security of their organizations. Technology is the best means of organizing the vast content a company must produce for their stakeholders.